New Zealand's leading early learning provider BestStart has once again taken home the 2026 Most Trusted Brand title for the Early Childhood Centre category. This marks an impressive sixth time that New Zealanders have voted BestStart as their most trusted early childhood provider.
Tony Ryall, BestStart Chief Executive, says, "To be trusted by kiwi families six times is something we don't take for granted. Around 20,000 children are cared for in our centres and it is a privilege to be part of their early learning journey. Our teachers work hand in hand with whānau to nurture each child and start their journey as confident, capable learners."
"This achievement reflects the care and passion of our teachers and teams who show up every day with heart and dedication. The trust that families place in us is built one relationship at a time and it's a real honour to see that recognised again," Tony says.
BestStart is New Zealand's largest early childhood education provider, operating more than 260 centres across the country. The Most Trusted Brand title is determined through Reader's Digest's Trusted Brands survey, conducted by Catalyst Research. Now in its 26th year, the survey gathered responses from a representative sample of 1,788 New Zealanders, who rate brands across 68 product and service categories.
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